Event Branding


As the largest Canadian retailer of sports clothing and equipment, SportChek became the presenting sponsor of the SickKids Great Camp Adventure Walk in 2014. The annual walk was comprised of “campsites” every 5 km. allowing participants to earn badges for various activities.

Diagonal was commissioned to create all of the branded collaterals for SportChek’s campsite, the most visible of all stops. We designed an Athlete Village, a Photo-Op Area and a Training Zone where the participants could earn badges by completing a number of exercises. Entrance/Exit Bannersway finding signage, a Photo Op Wallpodium and stage and Athlete Card takeaways were among the other branded collaterals Diagonal created for SportChek.