PROJECT TYPEMedia Event
Twice a year, Canadian Tire hosts a large media event, previewing their newest product lines. The Spring/Summer 2014 Media Event took place this year at The Polson Pier on Toronto’s waterfront.
The goal was to transform over 10,000 sq ft. of space, showcasing Canadian Tire’s upcoming spring and summer products in an engaging way.
Small vignettes were created throughout the massive space. Each vignette told a story related to the products being showcased. The areas were lawn/garden, summer fun, camping, man-cave garage and outdoor living.
The vignettes were brought to life through massive floor-to-ceiling wall decals, and octonorm-framed signage, and floor decals. Branded signage and entrance graphics were also created throughout the space.
Photography by Ivan Engler.