PROJECT TYPEBrand Identity & Web Design
A new brand identity for Canadian singer/songwriter, Daniela Nardi. She wanted to move away from being known as only “Daniela Nardi” instead to be referred to her as her new project, Espresso Manifesto; hence “Daniela Nardi’s Espresso Manifesto” was born. The objective of the project was to embody everything Italian, starting with a debut album that is a tribute to the famous Italian singer/songwriter, Paolo Conte. The new brand included brand strategy and positioning, logo/brand identity, brand guidelines, website design and development, photography art direction, CD design for the new album, a full stationery system and an industry-standard one-sheet.