Piazza Italia


Event Branding


The Italian Chamber of Commerce of Ontario asked Diagonal to help them brand an exciting event, celebrating Italy’s 150 years unification. The event took place at Dundas Square, Toronto in the early summer 2011. Diagonal worked closely with Giannone Petricone Architects, Paola PR, Italy’s Consulate General and the Italian Chamber. Diagonal created the branding and implemented a fully integrated campaign for the event, which included a web page, e-blasts, event branding, event messaging, signage, T-shirt design, and a social media strategy.

Event photography by Sono Photography. Illustrations by Christy Schollen.