CLIENTRed Star Motor Company
PROJECT TYPEBrand Identity
Red Star Motor Company is Canada's fastest growing brand of quality motorcycles and ATV's. It sources, and auctions cars for private clients, offering only the best service from coast to coast. Diagonal was hired to create a brand from scratch for the firm. In addition to naming the brand, Diagonal also created an iconic logo, designed marketing collateral, uniforms, and various ephemera including a license plate holders.