Sforza Living is a furniture designer and manufacturer based in Italy. The brand is known for its modern, minimalist, and elegant design as well as its affordability. The company needed a showroom lookbook that would capture the essence of the brand. Diagonal—in collaboration with MediaLab SrL—was hired to design a collection of photographs compiled to show off the brand’s newest products. Diagonal conceptualized the lookbook; art directed the photo-shoot; and finally designed Sforza Living’s collection. The lookbook was warmly welcomed company-wide and used in 20 stores throughout Italy.