Spin Master Toys


Re-Brand Proposal


Spin Master is a children's entertainment company based in Toronto, Canada. The company wanted its logo to be refreshed, with more fun look. Diagonal was asked to present an alternative in which everything other than the “S” and the blue colours changed drastically. Diagonal’s rebrand proposal included an energized version of the existing logo, numerous sub-brands for other departments, a welcome kit for new employees, reception area graphics, exterior building graphics for their head office, branding for their company vehicles, branding for their driver uniforms, stationery, marketing collateral and packaging.