PROJECT TYPEBrand Identity & Web Design
Symphronica Jazz infused symphonic music. A sound new feeling. Symphronica fuses jazz piano and the symphony orchestra into new, irresistible, music. Eight original works by internationally celebrated pianist-composer Ron Davis, and four covers, make up Symphronica. Ron Davis, creator of Symphronica, asked Diagonal to brand his new musical project. The challenge was to come up with an identity that was simple and fun, that spoke to the existing, ‘conservative’ symphony audience as well as building a new, more modern presence. Once the brand was created, a new website and marketing collateral were designed.