About diagonal

Diagonal is an integrated strategy + design agency with a focus on branding. We offer our expert services in brand strategy, visual and verbal brand identity, marketing campaigns and branded environments.

We are a group of collaborators, working with top talent, keeping our size small & our client’s pocket book big.

We pride ourselves on creating work that delivers a compelling message, that is original and clear, that is flawlessly executed, and that translates into real, measurable results. We devote great energy to developing our clients’ brand image to ensure its relevancy, simplicity and impactfulness. And finally we’re a tight-knit team. We believe strong social bonds are the key to success of any community. So, we’ve developed a complete understanding of one another.

About the founder + creative director

Allison Rietta is the Founder + Creative Director of Diagonal. Rietta offers clients a breadth of experience to help them achieve the goals for their brands. With 25+ years’ experience in graphic design and communications, Rietta brings to her projects a diverse background in brand strategy, visual identity development, brand experience, and marketing campaigns. Her vast array of international clients include, Vogue Italia, Vanity Fair, RBS, HSBC, Barclaycard International, Shell, Motorola, British Telecom, Jamieson Vitamins, SickKids Foundation and Canadian Tire.

In addition to her design practice, Allison is an abstract painter, working predominately in watercolours and acrylics. Her paintings and collages explore mystic geometry, symbols and patterns. She has exhibited in solo and group shows in Toronto, New York and London UK.

Visit allisonrietta.com