services

Diagonal is an integrated strategy + design agency with a focus on branding. We offer our expert services in brand strategy, visual and verbal brand identity, marketing campaigns and branded environments. These services focus on: Research, Brand Strategy, and Creative Design.

 

research

Everyone at Diagonal is bilingual: we speak the language of design, but we are also fluid in strategy. We can seamlessly transform an insight into a robust brand idea. By blending the longings of your customers with the potential of your organizations, we will help your brand ascend to greatness.

What we do well:

  • Market research, competitive analysis, best practice analysis.

  • Brand auditing, brand research and stakeholder interviews.

brand STRATEGY

We believe in the captivating power of storytelling. In life, everything has a narrative. So must your brand… Diagonal is full of story buffs. We will capture your organization’s myth, turning it into a fascinating brand story. Then we will go out, and bring your narrative to life with identity design, marketing tactics, and organizational training.

What we do well:

  • Brand platform, purpose statement, values and personality.

  • Brand positioning, brand messaging and storytelling.

creative design

“A brand is a living entity, the product of a thousand small gestures”, says the CEO of Disney. Diagonal concurs. We devote great energy to developing our clients’ brand image to ensure its relevancy, simplicity and impactfulness.

What we do well:

  • Brand Visual and verbal identity creation.

  • Marketing campaign creation, website design and branded environments.